Netflix Is Eyeing Video Podcasts—What It Means for Podcasters
Netflix has already changed the way we consume movies and TV shows, and now it looks like podcasting could be next. According to a recent report from Business Insider, Netflix is exploring the world of video podcasts as a new avenue for content.
This move makes a lot of sense. Video podcasts are booming, with shows like Call Her Daddy leading the way in high-production, visually engaging podcasting. Platforms like YouTube and Spotify have already leaned into video podcasting, proving that audiences want more than just audio—they want the full experience.
So, what does this mean for podcasters? More visibility, more revenue opportunities, and a bigger push toward high-quality production. Here’s why Netflix’s move into video podcasting could be a massive win for the industry.
Why Netflix Entering Video Podcasting is a Big Deal
1. Massive Exposure for Podcasts
One of the biggest challenges podcasters face is discoverability. Even if you produce great content, getting it in front of new listeners can be tough. With Netflix’s 260+ million subscribers, video podcasts could reach an audience that may not have previously considered tuning in.
Netflix’s recommendation algorithm could also boost podcast visibility, similar to how it pushes binge-worthy TV series. Imagine your podcast being suggested alongside hit documentaries or reality shows—that’s a whole new level of exposure.
2. Video Podcasts Could Become the Standard
Audio-only podcasts will always have a place, but video podcasts are rapidly taking over. Look at the success of Call Her Daddy, which started as an audio podcast but exploded after adding a video format.
If Netflix jumps in, it could cement video podcasting as the new industry norm. That means higher production values, more engagement, and better monetization opportunities for podcasters willing to adapt.
3. More Monetization Opportunities for Podcasters
Let’s be honest—monetizing a podcast isn’t always easy. Most podcasters rely on ads, sponsorships, or Patreon memberships. But if Netflix enters the scene, we could see new ways to make money:
- Licensing deals (Netflix pays creators upfront for content)
- Revenue-sharing models (similar to how Netflix pays for original content)
- Exclusive podcast content (think Netflix Originals, but for podcasts)
For podcasters, this could mean a more stable and predictable income, rather than relying solely on ad revenue.
4. Higher-Quality Podcast Production
Netflix is known for its high production value, and that could set a new standard for podcasts. With professional lighting, multi-camera setups, and crisp audio, video podcasts could start looking more like mini TV shows rather than just casual YouTube recordings.
And let’s be real—viewers love polished content. A podcast with high production quality is much more likely to attract and retain audiences compared to something that looks like it was recorded on a webcam.
How Podcasters Can Prepare for Netflix’s Move
If Netflix enters the podcasting game, you’ll want to be ready. Here’s how you can stay ahead:
1. Start Recording Video Versions of Your Podcast
If you’re not already doing video, now is the time to start. Even if Netflix doesn’t reach out right away, platforms like YouTube and Spotify are already proving that video podcasts are the future.
Want to upgrade your podcast setup? At Hello Studios, we offer fully-equipped podcast studios with pro lighting, multi-camera angles, and crystal-clear audio—so your podcast is ready for the big leagues.
For more insights on why podcasting is a powerful tool for businesses and brands, check out our latest post on Why Your Business Should Have a Podcast.
2. Focus on High-Quality Production
Netflix isn’t going to push low-quality content. To stand out, invest in a professional recording space, improve your branding, and make sure your audio and video quality are top-tier.
Not sure where to start? Working with a podcast studio (like ours!) can instantly elevate your content.
3. Get Ready for New Monetization Models
If Netflix starts licensing video podcasts, having a strong brand and engaged audience will be key to landing deals. Start building your presence now—grow your subscriber base, refine your niche, and position yourself as a leader in your podcast category.
Final Thoughts: The Future of Podcasting is Video-First
Netflix’s move into video podcasting could redefine the industry. More visibility, better monetization, and higher production standards mean that podcasting is evolving—and podcasters who adapt early will have the biggest advantage.
If you’re serious about growing your podcast and preparing for this next wave, now is the time to invest in professional recording and video production.
➡️ Want to create a high-quality video podcast? Book a session at Hello Studios and get your podcast Netflix-ready today!
What Do You Think?
Would you host your podcast on Netflix? Drop a comment below and let’s discuss!