Podcasting is no longer just for media companies and influencers—many top brands are using podcasts to connect with their audience, build trust, and generate leads. From e-commerce giants to financial institutions, businesses across industries have recognized the power of audio content.
In this article, we’ll highlight 10 companies with podcasts, explain how they use them to grow their brand, and discuss why your business should consider launching its own podcast.
What Companies Have Their Own Podcasts?
Here’s a look at 10 businesses successfully leveraging podcasts to engage customers and strengthen their brand presence:
1. McDonald’s – The Sauce
🎙 Podcast Link: The Sauce
McDonald’s launched The Sauce as a limited series to address a PR crisis surrounding its Szechuan sauce. This innovative approach helped control the brand’s narrative while engaging customers in an entertaining format.
2. Shopify – Shopify Masters
🎙 Podcast Link: Shopify Masters
Shopify’s podcast features successful entrepreneurs sharing their experiences in e-commerce. It serves as an educational resource while subtly promoting Shopify’s platform.
3. Slack – Work in Progress
🎙 Podcast Link: Work in Progress
Slack’s podcast explores the changing nature of work and personal growth, reinforcing its mission to improve workplace productivity and communication.
4. HubSpot – The Growth Show
🎙 Podcast Link: The Growth Show
As a leader in inbound marketing, HubSpot uses The Growth Show to provide valuable business growth insights while keeping its brand top of mind for marketers.
5. Basecamp – The Rework Podcast
🎙 Podcast Link: Rework
Basecamp’s Rework challenges traditional business norms and promotes sustainable work culture, aligning perfectly with its project management software.
6. LinkedIn – Hello Monday
🎙 Podcast Link: Hello Monday
This career-focused podcast explores how people find purpose in their work, complementing LinkedIn’s role as the go-to platform for professional networking.
7. Goldman Sachs – Exchanges at Goldman Sachs
🎙 Podcast Link: Exchanges at Goldman Sachs
Goldman Sachs shares financial insights, economic trends, and expert perspectives, catering to investors and business professionals.
8. Sephora – #LIPSTORIES
🎙 Podcast Link: #LIPSTORIES
Sephora’s podcast features stories from inspiring women, blending brand storytelling with customer engagement in the beauty industry.
9. General Electric – GE Podcast Theater
🎙 Podcast Link: GE Podcast Theater
GE took a creative approach with The Message, a sci-fi audio drama that subtly reinforced its innovation in technology and communication.
10. Trader Joe’s – Inside Trader Joe’s
🎙 Podcast Link: Inside Trader Joe’s
This behind-the-scenes podcast gives customers an inside look at the brand’s unique products, business philosophy, and company culture.
Why Your Business Should Start a Podcast
Seeing how major companies leverage podcasts, it’s clear that this medium is a game-changer for brand engagement. Here’s why your business should consider launching one:
1. Build Authority and Thought Leadership
A podcast allows your brand to establish expertise in your industry by sharing insights, trends, and expert interviews.
2. Engage and Educate Your Audience
Podcasts offer a personal and engaging way to connect with customers, answer their questions, and provide valuable content.
3. Generate Leads and Drive Conversions
By delivering valuable insights, you attract potential customers who may later convert into paying clients. Podcasts also create opportunities for sponsorships and partnerships.
4. Enhance Internal Communication
Podcasts aren’t just for external audiences. Many companies use internal podcasts for employee training, company updates, and team-building initiatives.
5. Cost-Effective and Evergreen Content
Unlike video, podcasts are relatively inexpensive to produce and remain discoverable long after they’re published, providing ongoing value to listeners.
Ready to Start Your Business Podcast?
If you’re considering launching a podcast for your business, now is the time! Whether it’s for customer engagement or internal communications, a well-executed podcast can strengthen your brand and set you apart from the competition.
Need help with production? Contact us today and let’s turn your podcast idea into reality!